To Pay or Not to Pay for Facebook Reach?
With Facebook making Page owner's life more and more difficult we wondered if brands had reacted and compensated for loss in reach by increasing their media spent. We decided to dig into our data and analyzed a sample of 20K Facebook pages from all around the world and any category. We came up with a few answers for you: How frequent is it to boost a Facebook post with media budget? Are there differences based on type and sizes of Pages? What's your competitors' behavior ?