Social Media Metrics & Reports

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Social Media Metrics & Reports

Should you repeat your tweets? Facts and figures from 1M tweets

It is mainstream that to share a news on Twitter one should repeat it a few times, for the simple reason that your followers aren't up online on twitter all day and that they are likely to miss your great news. At Wisemetrics we like to look a statistics from lots of data points, and since we have our hand on around 1B tweets, we thought we could get some concrete numbers about if one should repeat tweets.

Social Media Metrics & Reports

Myth buster: Do Facebook promoted posts cannibalize your organic reach?

On the relationship between Facebook organic posts and promoted posts Do promoted posts cannibalize organic results? Just like you would fear on Google. In other words, if you pay for search ads, will you still get as many clicks on you organic (free) results? (Google says you will) How does a promoted post impact future posts? Some suspect, for instance, that all the extra negative feedback has a really bad impact on the page. We looked at this from a data perspective. Here are the results.

Social Media Metrics & Reports

Why the Engagement Rate is a Flawed Benchmark Metric

Just for a second, imagine this fictional survey question : "on a scale of 1 to 5, would you say this content pleased you, made you want to discuss it or made you share it with your friends?" Sounds ridiculous, doesn't it? Even beginners in statistics know there should only be one variable per question. But this is how we're currently measuring Facebook engagement, by mixing apples and pears, by mixing (almost) unrelated engagement actions. Indeed, the Engagement Rate is usually measured this way : (Likes + Comments + Shares)/ Total Fans x100 However, this measure is flawed for several reasons and makes it especially unsuitable for benchmarking.

Social Media Metrics & Reports

Decrease in Facebook Reach : What Really Happened (Research)

Lots of you have complained about a brutal decrease in reach during September. Some said this was something completely planned by Facebook in order to sell more sponsored posts. Is that true? We don't think so. We infer it's rather due to bad timing for Facebook rather than anything else. Here's what really happened in our opinion, based on the data crunching of a sample of 260 Pages tracked with Wisemetrics.

Social Media Metrics & Reports

Why The Current Facebook Engagement Rate Calculation Is Inaccurate

As the social media analytics field is pretty new, it's really important to understand how the metrics are computed. Let's take for example, one of Facebook's core metric : the "Engagement Rate". What is supposed to be measured with the Engagement Rate ? "The Engagement Rate measures how well your Fans interact with your content". That's a common definition. What's that supposed to mean ? If you have a 0.02% Engagement Rate, it means 0.02% of your fans have engaged with your content, isn't it ? Only the formula commonly used does not measure that. Not at all.

Social Media Metrics & Reports

How to get back the number of fans who have hidden you from their news feed ?

Dear friends, it's been a while. Sorry, we've been very busy building the most advanced Facebook Analytics solution in the market (well, at least, that's the opinion of my wife. You'll make up your mind by yourself very soon). Some people have been complaining of the recent removal of the "Unsubscribes" metric from Facebook' brand new Insights. That's right they're nowhere to be found. Even in the Excel extract. Don't worry, we have a solution for you. It takes a bit of time, but it's really easy. Just follow these 4 steps.

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