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Facebook tests “Offers” : high virality and visibility coupons

Stephane Allard
Co-founder & CEO at Wisemetrics - Stephane is a serial entrepreneur who has been launching internet-related companies since 2001, after a fruitful experience at IBM as web marketing manager. His latest venture was a pioneering social media agency, sold in 2006, which advised Fortune 100 companies.

A few retailers are testing a brand new Facebook feature allowing them to create offers for their fan base… and beyond.

It seems this new feature is not a new ad unit, per se. It looks more like a new post category, in a similar vein to status, photos, links, videos or questions. But we can’t tell for sure.

Here is the coupons on Macy’s page wall. Except its specific layout, it behaves like any other post. You can like it, comment it or share it.

If you click on “Get offer”, the following notification pops up :

 

The offer may now appears on your friends’ news feed too.
Thanks to its layout that stands out from other news feed posts, it really gives the brand a true virality and visibility boost. Here’s how it appears :

 

A few seconds after you’ve clicked on “Get offer”, you’ll get this email, containing the offer :

Facebook has given no details so far on the availability of this feature to all the pages.

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13 Comments

  1. -

    […] Tool By Jan Firsching | Published 13. Februar 2012 Twittern Die Kollegen von Wisemetrics haben uns auf weitere Tests von Facebook, für ein eigenes Couponing Feature, aufmerksam […]

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    […] like the one Wise Metrics captured in the screenshots below appear on the walls of participating […]

  3. Deals 2.0? Facebook Tests Discount Offers Via Pages – Facebook Is Down -

    […] like the one Wise Metrics captured in the screenshots below appear on the walls of participating […]

  4. Facebook Testing Discount Deals; Same Song, Different Verse [Screenshots] | Social Commerce Today -

    […] and Wise Metrics have shared some screenshots of the pilot captured in the wild […]

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    […] and Wise Metrics have shared some screenshots of the pilot captured in the wild […]

  6. A View of Facebook Timeline Brand Pages and How to Enable it Right Now | DreamGrow Social Media -

    […] Fan pages can soon create exclusive offers for their fans. Read more about it here. […]

  7. Alecia Stringer -

    Thanks for sharing the offers. This makes a lot of sense.

  8. -

    […] Facebook introduserte «Offers». Her skal bedriften kunne legge ut tilbud som gjelder kun sine følgere, og som følgeren med enkelhet skal kunne få sendt direkte til sin mobil eller desktop. Høres lovende ut, særlig for mange av våre detaljhandelkunder, ettersom det virker som et godt verktøy for å få følgere i sosiale medier inn i butikk.Så vidt jeg ser, er ikke «Offers» rullet ut helt (eller delvis?) enda, men dere kan lese mer om dette i «Offers» blogginnlegget. […]

  9. Frances -

    Yes, I think this function must be lived and in action ASAP. Business and customers need it. But I think about the position of it. Offers should be in most-look-at part or will be highlighted. So people can easy each them.

  10. Quick guide to the new Facebook timeline upgrade changes | MarketingGum.com -

    […] Although this has been talked about in the same conversation as the new premium ads, offers is a bit different. It isn’t available to everyone ye but I’m particularly looking for to this which allows pages to offer coupons to reward fans. When fans click ‘get offer’ an email is sent to them with the coupon. Check it out. […]

  11. Facebook Timeline’s – What To Expect : : A Success Dream -

    […] Fan pages can soon create exclusive offers for their fans. Read more about it here. […]

  12. A View of Facebook Timeline Brand Pages and How to Enable it Right Now | Success Internet System -

    […] Fan pages can soon create exclusive offers for their fans. Read more about it here. […]

  13. Deals 2.0? Facebook Tests Discount Offers Via Pages – AllFacebook -

    […] like the one Wise Metrics captured in the screenshots below appear on the walls of participating […]