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How To Know More About Your Competitors’ Facebook Results Thanks To Timeline

Stephane Allard
Co-founder & CEO at Wisemetrics - Stephane is a serial entrepreneur who has been launching internet-related companies since 2001, after a fruitful experience at IBM as web marketing manager. His latest venture was a pioneering social media agency, sold in 2006, which advised Fortune 100 companies.

As you probably know by now, Facebook introduced Timeline for Pages yesterday. Allfacebook.com has a great review of the key changes here.

With all the buzz around Timeline, few have noticed that Facebook has, at the same time, given public access to new data about Pages’ activity level and most active users.

To show this data, you just need to click on the Likes “box” on the top of the Timeline.

Here’s what’ll get :

 

Here are the public metrics available with the new Timeline :

 

Depending on the type of the page (Brand, Local Business or Place, Organization…) some other metrics may be displayed, namely :

 

A timeline entry is also displayed at the beginning of each month, summarizing the Page’s activity for this month (new likes, people talking about this and visits if applicable).

Be aware that it seems this Timeline entry will only be shown for one month (there is no similar entry for January for example), so you’ll have to come back to the Page at the beginning of every month to collect the data for the past month.

As soon as the end of the march (when Timeline will automatically be activated for every Facebook page), we’ll then have a bit more information about the people who are the most active on any Page and the degree of activity.

 

Readers, how do you plan to use the new data ?

 

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4 Comments

  1. Janine Ogg -

    Hmmm, great question…. I think we will use this to understand our niche better. We are still growing our biz and it will be great to head to some of our competitors pages (or as we prefer to call them, potential colloborators!) and see who their FB page visitors are. This will in turn inform us about trends and demand in our sector. Could also be a great tool for deciding where best to concentrate FB advertising.

    Great post, thanks!

    • Steve -

      Thanks for your comment Janine.
      Have a nice day – Steve

  2. Terry Golesworthy -

    I have confused with the timeline monthly summary – someone told me this may be inaccurate and prefers to add the daily numbers. Do you know if the monthly summary is a valid way to benchmark on a monthly basis?

    • Steve -

      Terry, hi,
      I can’t tell you wether the monthly summary is totally accurate or not, but if you’re using this number for benchmarking purpose, I don’t think it matters much since the number would then be wrong for everyone but measured the same way still.