A study conducted by CrowdScience reveals a few surprises on the subject of Fans’ behavior.
Would you have bet, for example, that videos receive fewer likes than wall posts or even comments ?
It also seems brand pages get the same chance as a non-brand page of liking.
Only 6% of users like a post to get discounts on a brand’s offering and only 5% to enter sweepstakes. We would have expected a higher number.