What’s the value of a comment ? A new study reveals the business value of common Facebook activities

Stephane Allard
Co-founder & CEO at Wisemetrics - Stephane is a serial entrepreneur who has been launching internet-related companies since 2001, after a fruitful experience at IBM as web marketing manager. His latest venture was a pioneering social media agency, sold in 2006, which advised Fortune 100 companies.

Have you ever wondered the value of a “Like” or a “Comment” or a “Share” ?

The agency Starcom Mediavest did too. To get answers, they surveyed  8,000 people, fans of 37 brands in various categories.

The results ?

Read the whole research below.

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