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Myth buster: Do Facebook promoted posts cannibalize your organic reach?

On the relationship between Facebook organic posts and promoted posts Do promoted posts cannibalize organic results? Just like you would fear on Google. In other words, if you pay for search ads, will you still get as many clicks on you organic (free) results? (Google says you will) How does a promoted post impact future posts? Some suspect, for instance, that all the extra negative feedback has a really bad impact on the page. We looked at this from a data perspective. Here are the results.

Why the Engagement Rate is a Flawed Benchmark Metric

Just for a second, imagine this fictional survey question : "on a scale of 1 to 5, would you say this content pleased you, made you want to discuss it or made you share it with your friends?" Sounds ridiculous, doesn't it? Even beginners in statistics know there should only be one variable per question. But this is how we're currently measuring Facebook engagement, by mixing apples and pears, by mixing (almost) unrelated engagement actions. Indeed, the Engagement Rate is usually measured this way : (Likes + Comments + Shares)/ Total Fans x100 However, this measure is flawed for several reasons and makes it especially unsuitable for benchmarking.

Social Media Metrics & Reports

Decrease in Facebook Reach : What Really Happened (Research)

Lots of you have complained about a brutal decrease in reach during September. Some said this was something completely planned by Facebook in order to sell more sponsored posts. Is that true? We don't think so. We infer it's rather due to bad timing for Facebook rather than anything else. Here's what really happened in our opinion, based on the data crunching of a sample of 260 Pages tracked with Wisemetrics.

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